How The House Works
HOUSE is the onchain auction marketplace where creators monetize their attention — from shoutouts to collabs to podcast slots — directly with brands and fans.
For Creators
How do I start?
Click "Start Your Auction," connect your wallet or email, set your minimum bid, duration, and settlement token (USDC or your creator coin).
What happens when my auction ends?
The highest bidder wins instantly. You get paid directly and can deliver your promised content (no middlemen).
What makes HOUSE different?
Every auction is fully transparent, fair, and settles onchain — and a small portion of every deal powers the $LNOB buy + burn flywheel, rewarding the community that makes it all possible.
For Brands
What can I do on HOUSE?
Bid on top creators for brand placements — shoutouts, collabs, livestream mentions, or multi-creator campaigns.
How do I know I'm getting ROI?
Every auction includes reach metrics and transparent bid pricing. You can even deploy your entire ad budget across multiple creators in one click.
How does payment work?
You can settle in USDC or the creator's native token. HOUSE takes care of routing and onchain settlement.
What's the benefit of using HOUSE?
You're not just buying ads — you're buying attention with engagement built in. Every deal triggers $LNOB buy + burns and fuels fans who actively promote your brand.
Why Choose HOUSE?
- •Fully onchain auctions powered by smart contracts on Base
- •Transparent bidding with no middlemen
- •Instant settlement in USDC or creator tokens
- •Real-time bid updates and notifications
- •$LNOB buy + burn mechanism rewarding the community